An Easy Guide To Logo Design

Logos are one of the ways we remember companies. If you're in the process of creating one for your company, remember that this is one of the critical things people associate with your brand. We've got a few expert-approved tips you remember when trying to find the balance between a logo that works hard and one that you will be proud to call your own.

1. Tell your story - Your story is essential. Stop thinking about what your company does and instead tell your customers why you do it. This should come through in your choice of color, shape, and typeface of your logo.
2. Brainstorm brand descriptors - Now that you have the why you do it, find words that describe it.
3. Sketch Ideas - Once you have your keywords, all you need to do is grab a pen and paper and draw every idea that you can think of. Use simple shapes and remember not to give in to the temptation of color trends. Most of all, never use more than three colors.
4. Test Your Sketches - Once you have a few drafts you like, share them with friends and family who fall within your ideal customer profile. Use their feedback to pick one final concept to develop into a design.
5. Refine your work - Go back with the words you chose to describe your design and see if it still fits or there are gaps you need to close yet.
6. Develop Layouts - Now convert your paper drawing into a usable digital format. There are several free design platforms available to recreate your sketch in digital format.
7. Pick Versatile Colors - Create a dark and light background variation of your logo. Sometimes you might have to change your logo color entirely, remember that promotional materials often need your logo to have a versatile color so that it works everywhere.
8. Pick a Font - Serif fonts are usually more traditional while sans serif can look more modern.
9. Think about scalability - The rule of thumb here is to aim for a logo that you blow up to fit a billboard or truck side or shrink to fit on a pen or keychain equally easily.